Legendary Russian Beer Baltika Takes the Global Stage: Brand Advertising Appears in Central Locations in New York, Milan and Tokyo

Baltika is the No. 1 brand in Russia’s alcoholic beverage industry and one of the country’s most popular export brands, with products supplied to more than 45 countries worldwide. It is more than just beer — it is part of Russia’s cultural heritage and a hallmark of the country, recognized and enjoyed by consumers around the world.

On April 1, Baltika launched its major nationwide advertising campaign, “Where Russia Is.” The campaign invites audiences on a journey not only across the vast landscapes of Russia, but also to global capitals where Baltika enthusiasts can be found.

The international part of the campaign highlights the brand’s global status. The choice of cities is no coincidence: New York, Milan and Tokyo are global capitals of fashion, culture and business, bringing together people from around the world, including those who choose Baltika beer.

Advertising in New York, Milan and Tokyo brings the premium quality of Russian beer to some of the world’s most iconic cities, emphasizing Baltika’s prestige and competitiveness on the international stage. The brand’s quality has repeatedly received high recognition at international competitions, while the campaign also enables Baltika to stay closer to its consumers wherever they may be.

The key objectives of the global advertising campaign are to showcase the quality of legendary Russian beer to the world, strengthen Baltika’s image as a brand with a rich heritage and modern ambitions, and highlight beer’s ability to bring people together and transcend borders — because sharing a glass of your favorite beer in good company is always a pleasure.

Baltika beer can be found in many different parts of the world. In New York, for example, it is widely available in the iconic Brighton Beach neighborhood. Even in countries where official imports have formally ceased, demand for Baltika remains: owners of Russian specialty stores seek to give their customers the opportunity to purchase their favorite beer.

Baltika Breweries LLC is one of Russia’s largest producers of fast-moving consumer goods (FMCG). The company’s portfolio more than 50 national and regional beer brands, including non-alcoholic beverages, soft drinks and water brands. The company operates eight breweries and two malt houses and runs its own agricultural program. Owing to its world-class quality, the company’s brands have received more than 700 Russian and international awards in professional and consumer competitions.