Baltika Expands Its Partner Network in Saudi Arabia

The event provided a platform for promoting the company’s broad portfolio of non-alcoholic products in Saudi Arabia and across the Middle East, where demand for non-alcoholic beverages continues to grow.

Baltika’s showcase focused on several key products, including Baltika 0.0 non-alcoholic beer, the Baltika 0 fruit range, as well as T.G.R. Force Energy and Piranha’s Slam energy drinks. Visitors responded positively to the products during tastings, particularly highlighting their taste.

Following the exhibition, Baltika signed an agreement with a new distributor to enter the Jeddah market, the Kingdom’s economic capital. The company also reached an agreement with its partner Al Sheeba Trading to expand the product range, place new orders and broaden distribution channels.

Baltika products are already available in major retail chains in Riyadh and face strong consumer demand.

In the coming months, Baltika will focus on expanding its partner network in Saudi Arabia and broadening its product range to meet the growing demand for high-quality non-alcoholic beverages in the country.

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Baltika Breweries LLC is one of Russia’s largest producers of fast-moving consumer goods (FMCG). The company’s portfolio more than 50 national and regional beer brands, including non-alcoholic beverages, soft drinks and water brands. The company operates eight breweries and two malt houses and runs its own agricultural program. Owing to its world-class quality, the company’s brands have received more than 700 Russian and international awards in professional and consumer competitions.