“Baltika 0” Reaches New Heights: Russia’s First Hot-Air Balloon with an Onboard Bar Takes to the Skies over Pereslavl-Zalessky

At the Letchik Festival music festival, held in Pereslavl-Zalessky from August 7 to 9, 2026, Baltika Breweries launched its own hot-air balloon featuring an onboard bar — a first for Russia.

Baltika brought a concept unique to the Russian market to life, taking its brand communications several hundred meters above the ground. For the event, the company’s hot-air balloon took on an entirely new role: its traditional basket was transformed into a bar.

As hot-air balloons filled the sky with color, some festival guests had the opportunity to take to the air accompanied by a professional pilot and a brand bartender. At bird’s-eye height, they were treated to a refreshing combination of Baltika 0 non-alcoholic beer and breathtaking views of the lush green landscape.

“We are used to meeting our guests on the ground, but at Letchik Festival we explored new territory in the sky. Standing in the open basket of a hot-air balloon with a glass of your favorite drink in hand, taking in the incredible panoramic views of the ancient city and its surroundings, it feels as though time stands still. Pure delight! We are glad to have shared this incredible experience with festival guests and to have shown that there are no limits to enjoying quality leisure time.”

Representative of Baltika Breweries

Baltika Breweries LLC is one of Russia’s largest producers of fast-moving consumer goods (FMCG). The company’s portfolio more than 50 national and regional beer brands, including non-alcoholic beverages, soft drinks and water brands. The company operates eight breweries and two malt houses and runs its own agricultural program. Owing to its world-class quality, the company’s brands have received more than 700 Russian and international awards in professional and consumer competitions.

Contacts

For more information, please contact the External Communications Department:

Email:

contact@baltika.com