Baltika Launches a New Range of Carbonated Soft Drinks

Baltika closely monitors evolving consumer preferences and recognizes that today’s consumers are looking for more than just a way to quench their thirst. They seek new experiences, emotions and beverages that fit their lifestyles and different occasions — whether it is a gaming session, a culinary discovery or a nostalgic moment. The ZVONKO collection was created to meet this demand, offering three distinct ranges for different moods and occasions. The launch is a natural step in the development of Baltika’s non-alcoholic portfolio, which already includes Baltika No. 0 non-alcoholic beer, T.G.R. Force Energy drink and Khrustalnaya artesian water.

The ZVONKO collection is designed for active, open-minded consumers who value variety, memorable experiences and conscious choice. It comprises three sub-brands:

ZVONKO Play is a functional carbonated soft drink for gamers and anyone deeply engaged in a hobby or work. Unlike conventional energy drinks, it contains half the caffeine, as well as L-theanine and B vitamins. This balanced formula provides a smooth, sustained energy boost and supports concentration without overstimulation or sudden energy crashes. The drink contains no sugar. Particular attention has been paid to its flavors: bold and unconventional combinations are designed to refresh the senses, help consumers switch gears and maintain focus, meeting the expectations of today’s audience.

ZVONKO Classic is for those who enjoy discovering a new side to familiar flavors — food enthusiasts, younger consumers and anyone who likes to rediscover the classics. It is a playful take on nostalgia and an opportunity to be surprised by something familiar. Iconic Russian lemonade flavors such as Tarkhun, Duchesse and Cream Soda are given a contemporary twist with notes including almond, condensed milk and strawberry. The recipe contains sugar, an important element in preserving the authentic flavor profile expected in this segment.

ZVONKO Natural is for consumers looking for culinary discoveries and vibrant, natural flavors — a way to treat themselves and enjoy new experiences. The range is united by a desire to create vivid moments of enjoyment and an openness to trying something new. It combines a premium feel with natural ingredients, offering sophisticated, restaurant-inspired combinations of fruits, berries and spices for those who want to turn an everyday moment into a small celebration and simply enjoy the taste.

Production of ZVONKO Natural and ZVONKO Classic will begin in March 2026, followed by ZVONKO Play in May 2026.

What makes ZVONKO unique is its “The Vibrant Taste of Life!” philosophy, brought to life through three clearly differentiated ranges within a single brand family. Rather than offering one product for everyone, ZVONKO gives consumers what they need in the moment: functionality for gamers, playful nostalgia for fans of classic lemonades, or a culinary adventure for those seeking new flavors.

The brand boldly experiments with flavor combinations such as Mojito & Guava, Tarkhun & Strawberry & Mint, and Mango & Passion Fruit & Chili. The collection includes both sugar-containing and sugar-free beverages. This is a deliberate choice based on a deep understanding of the needs of different consumer groups. For the functional carbonated soft drink segment represented by ZVONKO Play, as well as for calorie-conscious consumers, a sugar-free formula is essential. For ZVONKO Classic, sugar is part of the familiar and much-loved flavor profile and contributes to its authenticity.

The new ZVONKO collection will be available in a variety of packaging formats and sizes. ZVONKO Play will be launched in a unique ergonomic 0.5 L bottle with a sleeve label. ZVONKO Classic follows trends in the traditional lemonade segment and will therefore be available in a 0.4 L glass bottle. Reflecting consumer demand for culinary experiences and indulgent moments, ZVONKO Natural will be packaged in a 0.33 L can. The design concepts for each range were developed in collaboration with the Alma agency.

ZVONKO carbonated soft drinks will be available across all key sales channels, from major retail chains to foodservice outlets and delivery platforms.

An advertising campaign is planned to support the launch of the new collection, introducing both the ZVONKO umbrella brand and each individual range to its target audience across digital channels and platforms.

Baltika Breweries LLC is one of Russia’s largest producers of fast-moving consumer goods (FMCG). The company’s portfolio more than 50 national and regional beer brands, including non-alcoholic beverages, soft drinks and water brands. The company operates eight breweries and two malt houses and runs its own agricultural program. Owing to its world-class quality, the company’s brands have received more than 700 Russian and international awards in professional and consumer competitions.