Baltika Plans to Expand Its Presence in the Chinese Market

Baltika Breweries presented its products at China Food & Drinks Fair, one of Asia’s largest food and beverage trade shows, held in Chengdu, China, in late March. The company discussed opportunities for expanding international cooperation with representatives of the region’s food and beverage industry. The event was held as part of the Interregional Cooperation project.

Baltika’s products attracted particular attention from visitors to the exhibition. Potential partners, including representatives of craft beer pubs, praised the new packaging and expressed particular interest in several beers from the company’s numbered range: Baltika No. 6 Porter, Baltika No. 7 Export Lager, Baltika No. 8 Wheat Beer and Baltika No. 9 Strong Lager.

“We are pleased that our products received such a positive response, once again demonstrating the demand for Russian beer in Asia. We hope that our participation in the exhibition will help strengthen the position of Russian producers on the international stage and contribute to the development of our country’s export potential.”

Baltika Breweries

In addition to Baltika, 37 Russian companies from 11 regions of the country took part in China Food & Drinks Fair, representing the Moscow, Orenburg, Kirov, Samara and Omsk regions; Khabarovsk and Perm Krais; the Chuvash Republic; and the Republics of Mordovia, Tatarstan and Bashkortostan. Russian products were showcased at the Made in Russia pavilion.

China Food & Drinks Fair has been held since 1955 and serves as an important platform for developing international food trade, establishing new business relationships and showcasing new products. This year marked the 114th edition of the event, bringing together thousands of companies from more than 30 countries worldwide.

The choice of Chengdu as the host city is no coincidence. The capital of Sichuan Province, Chengdu is one of China’s largest industrial, cultural and culinary centers.

Baltika Breweries LLC is one of Russia’s largest producers of fast-moving consumer goods (FMCG). The company’s portfolio more than 50 national and regional beer brands, including non-alcoholic beverages, soft drinks and water brands. The company operates eight breweries and two malt houses and runs its own agricultural program. Owing to its world-class quality, the company’s brands have received more than 700 Russian and international awards in professional and consumer competitions.

Contacts

For more information, please contact the External Communications Department:

Email:

contact@baltika.com